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Asda first to pull Wii U

July 30th, 2013 by

Nintendo Wii U


Major UK retailer Asda have taken the surprising step of removing all Wii U hardware and software from their shelves. While still possible to purchase through their Asda Direct e-commerce site, you’ll no longer find the Nintendo console or games available in their 555 stores.


An Asda spokesperson said, “Asda continues to offer customers a selection of Wii U games and accessories through Asda Direct, but these ranges are currently not on offer in Asda shops. Asda will stock [Wii U] games on a title by title merit basis as they come along through Asda Direct. We will continue to support Nintendo as a format holder partner.”

If you read between the lines of the statement, “title by title merit basis” also suggests that Asda are planning on offering a limited range of software for the Wii U. In recent months the supermarket, which is the UK’s second largest retailer, slashed the price of the Wii U, reducing the Premium model by £50 and positioning it under at £199.99. It’s possible the retailer used this tactic to see if it created a boost in sales for the flagging console.

A Nintendo spokesperson issued a response highlighting recent and upcoming releases. “Nintendo UK does not comment on specific business practices with individual retailers. However, as we have seen with Nintendo 3DS, software sells hardware, and with titles such as Wonderful 101, Legend of Zelda: The Wind Waker HD and Super Mario 3D World already announced for this year as well as the recently released Pikmin 3 and New Super Luigi U having reached number 2 and number 6 in this week’s chart respectively, we are looking forward to the year ahead on Wii U.”

Is this a serious blow for Nintendo and the Wii U? Or has Asda jumped the gun too early?

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4 Responses to “Asda first to pull Wii U”
  1. avatar originaljohn says:

    What I think is missed here and more shocking is Asda appear to be the first to pull 3DS.

    There’s more going on here than a retailer pulling support of a unsuccessful console. While it appears to make business sense for Asda to stop stocking the WiiU the retailer has actually pull support of all Nintendo hardware. This includes the 3DS.

    My take is Asda are applying pressure on Nintendo to drop the trade price of the WiiU or maybe even both systems and so far Nintendo haven’t played ball.

  2. avatar MaGe1974 says:

    The dropping of 3DS seems insane. It’s rocking with some fantastic titles at the mo and whenever I’m in my local Asda it’s the 3DS games that are being bought. What’s also worrying for Nintendo is the fact that GAME stores are also shrinking the Wii U shelf space to literally that…one shelf, at the back, in amongst the Wii preowned stuff.

    I really like my Wii U and will have it as my second console going forward into the next gen. I appreciate that it’s not just another Xbox / PStation with the same old 3rd party stuff and will have its own niche titles that I just couldn’t play anywhere else. Just afraid that, unless people actually see it in the shops, nobody is going to buy into it.

    Having said that, everyone wrote the 3DS off shortly after launch and just look at it now :)

  3. avatar metalshed says:

    I too feel that without a actual presence on the shelves the non-coregamer aint gonna be buying a WII U. I have had the pleasure of playing one but dont personally own one at the time of writig, primarilly as i feel Nintendo are continuing to isolate themselves from 3rd party developers through their focus on tech rather than games and accessibility, this said, if it werent for them, alot of what Sony and Msoft are carrying forward wouldnt be present, for better or for worse…

    I think theyve evidently been struggling from launch jusdging by the response of the high street and casual gamer, the WII U was a revolution, The Wii U seems to most to be more of the same.. I have also thought for some time that Nintendo’s familly friendly approach has been a part in their undoing in terms of consoles (Manhunt 2 granted).

    This said i also agree they are the market leaders in the handheld arena and may benefit from focussing on revolutionising that… again…

  4. avatar Solm says:

    I would be interested in getting one if it weren’t for PS4 and Xbox 1 coming out this year. I hope Nintendo start to sell Wii U soon. I’m not concerned by all the doom and gloom stories. Look at the 3DS it was doomed at the start now look at it. Vita isn’t selling that well either but stories seem to focus on Wii U at the moment. I would pick one up if the price was reduced.

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