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The Midlife Gamer Eurogamer Expo After Party raises £2K for GamesAid

September 26th, 2011 by

On Saturday 24th September the Midlife Gamer Eurogamer Expo after party kicked off and was even grander than we could have ever imagined.

Held at O’Neil’s Pub and Grill in Earls Court, our wonderful community and guests gathered to celebrate our common passion of gaming, and this passion bubbled over to charitable giving and we raised a stunning £2000 for GamesAid, eclipsing the target of £250.

It was utterly mind blowing to see such community spirit and heart raise that sum of money for such a deserving cause. It was truly emotional, bringing more than a few tears our eyes. Moreover it was fun.

Indeed the event was a very special. It has never been clearer how incredible this community is, and thanks to the hard work of Daren, Matt, Neale (Baron Von Pleb), Kyle (DiscoBeaver) and the absolutely sublime efforts of Adam (Adamski) it was an utter success.

The Midlife Gamer raffle and auction saw prize contributions from the wonderful community members as well as a whole host of massively generous PR companies, developers and publishers. Tony Hodgkinson (www.redbubble.com/people/anticus50) painted three beautiful portraits of Gears of War’s Marcus Fenix, God of War’s Kratos and Red Dead Redemption’s John Marston, with the Marcus Fenix portrait bringing in over £200 alone. Games, figurines and other collectable merchandise adorned the prize table and encouraged everyone to give what they could to this great charity and proved the overwhelming heart and generosity of the videogame community.

None of this could have been possible without the support from the following people and companies:

Tony Hodgkinson
EA Games
Focus Home Interactive
TriplePoint PR
Lunch PR
Geek On A Leash
Bethesda Softworks
Rockstar Games
Forbidden Planet
Rising Star Games
Boss Baddie
Insert Coin Clothing
Hellena Taylor
Contact Sales
Rail Simulator
The Most Popular Girls on the Internet
Boomerang Rentals
Sports Interactive
Excalibur Publishing
Dominos Pizza
Guy Cocker from Gamespot UK
Cryptic Studios

Neale is now busy gathering all the photos and footage together but to whet your appetite we have some great photos below and a short video documenting the creation of the Midlife Gamer DS case that was in the raffle.

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12 Responses to “The Midlife Gamer Eurogamer Expo After Party raises £2K for GamesAid”
  1. avatar MaGe1974 says:

    Well done everyone!!!

  2. avatar oo PeatLoaf oo says:

    What a great event! Big thanks go out to all you guys that organised it and making it the success it was. I’ll be sending some photos in but some must stay for private use only. :-)

  3. avatar BlueWolf says:

    Theres a few donators missing from the list, so I need to thank Boomerang rentals, Chillingo, Dominos Pizza, Cryptic Studios & Sports Interactive.

    Also the official Eurogamer party on Friday, managed to raise another £10,000 for Games Aid, and that was £50 a ticket.

    Well done everyone and what a night

  4. avatar originaljohn says:

    It was a great night full of laughs.

    I want to thank the MidLifeGamer crew for hosting a great weekend.

    The state of my face in that photo.

  5. I’ve got a feeling I was stood with my arm on the speaker most of the night…. so I apologise in advance for the amount of sweaty pit picture we’ll see

  6. avatar BlueWolf says:

    Oh I forgot, to thank Excalibur publishing too.

  7. avatar Adamski UK says:

    It was wonderful to see so many gamers coming together and enjoying each others company in the flesh.
    First and foremost in our mind, at the inception, was to make sure that we pulled the whole community together….not in our wildest dreams did we ever imagine it would turn out like it did.

    The sheer logistics that some had to endure to get there, let alone the expense, is testament to the sheer determination and drive that epitomises the community.
    If we added up the cumulative miles (on foot, by car, bus, coach, train and PLANES) that we all travelled to get to Earls Court, I’m sure we would make it to the moon and back. Twice.

    I’d like to personally thank each and every one of you that were there, and those that dearly wanted to be part of it for making it such an exceptional weekend for the Midlife Gamer community.

    Utterly inspirational and proof that you should never under estimate the power of a gamer.
    Or the alcohol tolerance.

    Thank you. Thank you all so very, very much.


  8. avatar originaljohn says:

    @adamski, I’m ready to do it all over again next year!

  9. avatar BlueWolf says:

    Damn I forgot Guy Cocker at Gamespot UK needs a thankyou too

  10. Well done guys and thoroughly deserved pat on the back to you all :-)

    Thank you for letting me and my fellow UGN’rs (plus blue wolf) in and also thank you to the community for not lynching us during / after the quiz.

    Really looking forward to seeing you all in person again next year :-)

  11. avatar Guy Cocker says:

    Congrats guys, great work!

  12. avatar The likely Lad says:

    it was a quality weekend! perhaps we can arrange a boozy get together brum!!

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