The free-to-play model of subscription is still relatively young, but now sees the very biggest of studios using such methods in both expanding potential market share whilst still gaining considerable revenue through the likes of advertising and sponsorship. FIFA Online is the first downloadable FIFA Football game designed for the PC and is now available for absolutely nothing to anyone in the world.
Featuring 28 licensed leagues, 500 clubs and more than 15,000 players, FIFA Online is every bit as substantial as its console counterpart. Featuring the equivalent to FIFA 10‘s Manager Mode the new League Mode will allow players to select any of the licensed teams on offer and craft their perfect 11 with the expected transfer markets, tactical depth and skill upgrades that can be played in its console-brethren. In-game credits are also awarded through matching specific objectives, and can be used to acquire items (which can also be bought through free-to-play’s revenue stream micro transactions). Of course, online play is also integral to the game and tournaments and competitive matches can be played in a hard-fought quest for online supremacy.
With more than 20,000 football fans across Europe participating in the closed beta thus far, executive producer of the FIFA franchise, Kaz Makita, explains “[participants] have helped the game’s evolution and development through our testing period and now we are ready to share the game with a much larger audience.” The English beta is available now with plans to launch the game into other languages and then North America within the next 12 to 24 months, with the number involved with its testing expected to rise to the hundreds of thousands in the coming months. EA have assured fans that additional content is likely to be included based on feedback received, so if you’re eager to get your ideal FIFA experience, sign up and submit your ideas to EA.
Register now at http://fifa-online.easports.com to compete in the 2010 FIFA World Cup tournament mode. Or register at FIFA.com, who have teamed up with EA SPORTS in offering an “exclusive unlimited match pass” to the 2010 FIFA World Cup South Africa mode to those who register on www.fifa.com/club.