As an engineer working for a Robotic company and system integrator this was of particular interest to me. Usually we spend all our time figuring out how to use robots to build cars, handle material or package goods. But on occassion, engineers are able to let their imagination loose….
New Scientist website has taken a gander at some of the current technology that is being used to promote the recent release of Halo: Reach from Bungie Studios.
The launch in the UK was ushered in when Dan Schuld (Rocketman) donned full Halo Battle fatigues and fully functional JetPack before flying around Trafalgar Square in London. Albeit only a 30 second flight (limited to the fuel capacity), early morning tourists and onlookers were offered ear plugs as it generates 140dB (which is generally recognised as the threshold of pain!).
(Mrs Adamski walked past the TV while I was watching it…”Ooh, is that real”?)
Dan Scuhld takes to the sky in London
Inventive Halo marketing also saw Microsoft gather contributions for an art installation.
It’s an unusual ‘sculpture’ that is constructed entirely from light.
It features an industrial Kuka Robot (similar to those used in various manufacturing and assembly plants) that plots points of light in a three dimensional space. 118,422 points to be exact.
Those beacons of light, thanks to a long exposure times build up a monument to the Noble Team as a poignant reminder to ‘Remember Reach”.
Visitors to the site can assign their FaceBook identity to one of these points of light. When the full compliment of FaceBook users have been reached (118,422), the sculpture slowly fades to be replaced by new visitors.
Take a peek behind the scenes and find out how the Halo community created the installation.
It’s an interesting piece which fuses modern technology, art, video games and social networking.
Halo Reach has estimated to have sold over 300,000 copies in 24 hours in the UK alone.
Head over to www.RememberReach.com to view the haunting Robot Installation.
Source: New Scientist
This Community Content article was created by Adamski UK, a member of our community. Community Content is your way of getting long-form writing and opinion out to the Midlife Gamer audience, an open platform to get something off your chest. For full guidelines on our editorial standards and how to create your own post, click here. The views expressed within are those of the author and not necessarily the opinions of the Midlife Gamer Staff.